Social networking sites are the fastest growing digital media. Like television, print media and radio are considered to be the conventional mass media, we have sites like Facebook creating a new platform all together.
Statistics show that a majority of young people in the age groups of 24 to 35 years are connected to the virtual space 24*7, with very active social profiles. According to latest trends, 74% of users make their purchases after consulting friends and acquaintances on social sites. Looking at facebook alone, it is noted that as many as 60% users who become fans of a brand on facebook, recommend it to their friend’s circles.
In simple words, Facebook advertising is the fastest growing digital media in itself. While its free resources like creating a Page for a brand or creating a group for a company work well for marketing, its paid resources – read: advertising – are capable of escalating profiles to an all new high.
Here we shall look at 5 core tips that can help making your facebook ads campaign more effective are:
1.The Ad: Freshness and style
You may be aware of the “Ad blindness” phenomena, which is applicable for all web content. It’s like the user turns a “blind” eye to the content displayed in ads. Something like this can happen to facebook users too; IF you do not have freshness in your ads and good content writing to support it. So, it’s important to rotate your ads.
You could use the auto rotate feature rotating ads per week. Also, it’s see that pictures and photographs work well in such web advertising. For instance, using the photograph a woman with a radiant smile promoting a fitness product has proved to work well in encouraging the user to click on the advertisement.
2.Demographic micro targeting
This is one of the greatest strengths of Facebook – the ability to micro segregate. User profiles can be segmented into categories in various ways depending on age, gender, profession, interests, etc. These segmented audiences can be targeted for various products and services based on the market requirements. To make your campaign stronger, it’s advisable to study and target demographics – in a smart and professional manner.
3. Club SEO and SMO
Stop treating your Facebook ad campaign as something entirely different from your PPC campaigns, running on search engines. Of course, the basic principles may be different, but the key to success is to leverage efforts on both sides. What are the key words you are otherwise targeting? What searches are bringing more traffic? In fact, you could go one step further, and not just drive users to your facebook page but also to your website. Try directing them, through your banner commercials and your understanding of consumer behaviors, to all the virtual platforms that you are using.
4. Facebook “friends of friends”
This is one area that’s unique to sites like Facebook. It’s the connection of your connections that YOU can use for marketing. The best part is that Facebook actually offers you the option to target such an audience.
As you can see here – your group, say, has four direct connections. Now, if your Facebook Ad campaign is targeted at “connections of friends”, then your reach automatically grows many a fold. It is very categorically mentioned on the Facebook website – that there are more than 8 million live users on the network, more than 50% log into to their account everyday; and an average user has 130 friends.
This number is of interest to us. Suppose your page is liked by 100 people, then you are reaching out to 1000*130, which is equal to 130,000 people. The numbers can grow in great magnitude.
5. Track conversations
Don’t just track data about who clicked on your ad and who bought or who did not. Track conversations. Find out what people are saying and thinking and talking about! Do they have suggestions? Is there a mass appeal or a mass disregard? What are the key factors driving purchase? And last but not the least, what is the discussion about? Every brand has its own USP. Sometimes, it’s quite surprising when some special factor draws attention and appreciation. It could always happen to your brand. Are you around to notice? Possibly someone’s loving your ad – the point is, you should know.
AUTHOR BIOGRAPHY-
Divya Rawat is a blogger and a writer and loves to write articles related to marketing. She works with an SEO Company which provides Website Development Services.
March 13, 2012 at 6:20 am
Very useful tips! Now I know how to boost my client’s website by setting up a company page in facebook and managing its paid advertising.