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The new Facebook business page design, which is virtually the same as your personal Timeline, is now available from March 30 2012 for all businesses to implement on Facebook pages!

Here’s what you need to know to make the most out of the new design and all the features it has to offer. Adding timeline to your fan page is easy and fast.

To get started, visit http://www.facebook.com/pages/create.php

(Note: you must be logged in to create a Page).

Click on the type of page you want to create. If uncertain, I recommend you choose one of the first 3 options highlighted below.

2. Choose a category; enter your page name in the text box. Capitalize first letter of your Page Name. The ‘name’ will show up as the name of your fan page. Lastly, you’ll need to tick a checkbox to verify that you agree to the Terms for Facebook Pages.

Please note: Make sure your Page’s name is correctly spelled or you’ll be stuck with the mistake!

Be very careful with this step, as names can’t be edited after you have 100 fans. In general, the simplest, shortest, most accurate name is best.

Now once you enter the title of your Fanpage you should see a screen that looks like this.

Create a Cover Photo

 You’ll first be prompted to choose what’s called a cover photo for your page. This is similar to the large banner image that is shown at the top of your personal timeline profile.

The cover photo exact size is 851px by 315px, but may NOT contain the following:

According to Facebook guidelines:

• Price or purchase information, such as “40% off” or “Download it at our website”.

• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.

• References to user interface elements, such as Like or Share, or any other Facebook site features.

• Calls to action, such as “Get it now” or “Tell your friends”.

All cover images are public, which means anyone visiting your page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.

Read Facebook guidelines: https://www.facebook.com/help?faq=%20276329115767498

Online tools to create cover image:

http://coverize.me/

http://www.myfbcovers.com/

http://facebookcovers.org/

Step 1B: Set Your Profile Picture

Once you click ‘Next,’ Facebook will prompt you to adjust your profile picture, which is the image that will get shown next to each of your updates on your wall and in users’ news feeds.

The Profile Picture is now a small square, 180×180 which is displayed under your Cover Image. Anywhere your page posts – be it on Facebook or off – this picture will be displayed in its downsized version of 32×32 pixels.

Therefore, you want to make sure the quality of your image is good and that it’s still readable and looks good at this smaller size. Ideally, you want your page’s Profile Picture to display your logo, brand or headshot clearly. It should be obvious to other users what you or your company is and does.

Step 2: Organize Your Views & Apps

The new design features photos, likes, and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to feature the most important ones first. Overall, a total of 12 apps can be shown here, which can be viewed when page visitors click the dropdown arrow (highlighted in red in the image below).

To edit the thumbnail of these custom apps, Click Edit Settings from here will bring up a dialog box that will have a link called change.

Click that and you’ll be able to upload a new image from the new window that pops up. The thumbnails for these apps are 111×74 pixels.

Admins can also customize the images that get shown for each app in this toolbar using the ‘Manage’ >> ‘Edit Page’ dropdown via the ‘Admin Panel,’ which is accessible at the top right of their business page.

Step 3: Star, Hide, or Pin

Facebook will prompt you to modify the items in your page’s timeline. By hovering over individual stories, you can make them wider, hide them from your timeline with the pencil icon, highlight them as important with the star icon, or delete them entirely.

A great new feature to note here is that you can pin posts this allows you to keep an important post at the top of your Activity Feed for the duration of 7 days. This is to highlight very important posts that will be the first one seen by users. Use this for things like very important updates, new releases, a new store opening, an event, a contest, etc.

Links can be added and should be added to these posts or pictures allowing pages to direct users to their site or other important URLs. You can do this by simply adding http:// links to the description in pictures or directly in the posts themselves.  Posts can be pinned by simply clicking on the pencil icon.

Step 4: Explore the Admin Panel

The new Admin Panel allows much easier access for admins to navigate around the page.  It has a notification feed, a recent likes feed, a snapshot of your page’s insights, private message activity, an activity log as well as the ability to edit your page.

Finally, the Activity Log allows the admins and page owners to see all of the activity that has ever happened on their page. It can be broken down by categories and easily edited.

Step 5: Enable Messages

Admins can now allow users to send them personal messages. This makes it much easier for admins to have private conversations with their fans. Use this feature when you need to discuss a topic or customer service issue in more depth, and when you’d prefer the conversation not be made public for all page visitors to see.

Admins can also choose to turn off messaging capability by accessing the Admin Panel, choosing ‘Manage’ >> ‘Edit Page’ >> ‘Manage Permissions,’ and unchecking the ‘Messages’ box.

Additional Features

There are several other features available your business page that you should also know about.

About Section

The About section is only 155 characters in length. This is prime real-estate and your page’s first opportunity to have users click over to your website. Make this blurb about your company sharp and engaging. It needs to grab people’s attention and make them want to click.

A URL can be added to your site’s homepage, a contest you’re running, an opt-in page or any other place you’d like to direct traffic.  Make sure, however, that you include the http:// at the beginning of the URL as this will make the link clickable.

If your URL is too long, use a link shortening service to save on space. Services like bit.ly offer customized link shortening that can also be tracked so you can see how many clicks you’re getting. The entire About box is clickable and links to the information section, but the URL inside the box will link externally.

Highlight Feed

The new Highlight Feed is a small button in the center of the page right before the Activity Feed and Friend Feed starts. It is set on HIGHLIGHTS by default, but users can view your page by selecting POSTS BY PAGES and POSTS BY OTHERS.

Highlights display a collaboration of post by users and admins and this is determined by what Facebook deems is most important and / or relevant. Posts by Pages only displays posts made by the admin of a page so users can find specific information and updates.

Posts by Others displays post only made by users or fans of the page. It is important to keep your Activity Log updated and edited so that users don’t see negative feedback displayed here.  This is just one of the reasons why it’s important to have someone maintaining your page at all times.

Activity Feed

The Activity Feed is basically a similar concept except Facebook’s edgerank algorithm decides what posts are important to display and doesn’t display everything you post.

Admins can edit these posts in the activity log or as they appear in the Activity Feed by clicking on the little pencil in the top right corner of all posts and selecting hide or delete.

Admins can also disable posting by a specific fan so they have more control over spamming or rude / negative comments.

Friend Feed

The Friend Feed highlights 9+ friends of the users who have interacted with your page in any way – as well as one comment made by one of these friends about that page.

These comments are chosen and displayed at random by Facebook and will change each time a user returns to your page. Comments by fans and friends of fans have, of course, always been floating through the Facebook stratosphere; but now, pages are able to see this interaction on their page.  Yet another reason why it is important to edit your page’s past history and moderate the posts which show up on your page.

This feature will help increase social proof when users can see that their friends are interacting with your page.

Milestones

Milestones are a brand new feature to Facebook. Basically, milestones are just that – a way to highlight a very important date in your business’ or page’s history. The date of the milestone can be set as far back as the 1800s.

The milestone will be displayed in its correct chronological time – the time that you specify when creating the Milestone. Milestones hold a heavier weight in Facebook’s algorithm which means they are likely to show in fans Newsfeeds. Be careful not to abuse them however, and only use them when appropriate and relevant.

Milestones would be things like your company’s founding date, new product launch dates, an expansion of the company to a new location, etc.

Starred Stories

Similar to Milestones are Starred Stories. Starred Stories will also be displayed across your page’s entire Activity Feed. They should be stories that engage people and deserve the attention they will receive.

Private Messages

Private Messages are also a brand new feature of Facebook’s timelines. This can be turned off in the admin panel, but it allows users to send private messages and get support, offer feedback, complain, etc in private.

Users can message pages but pages are not allowed to initiate the correspondence. Also, pages can only respond with two messages to every one they receive from a visitor.  Messages are not to be used to sell, but give pages the ability to built trust with users and potential customers.

Facebook has also published a few helpful resources you can access for even more information:

• Interactive Course on Facebook Pages

• Facebook Pages Overview (At-a-Glance PDF)

• Facebook Pages Product Guide (Detailed PDF)

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Remember when video killed the radio star? (If you don’t then I think there’s a catchy ditty out there to help you recall…). Well it seems now that maybe something similar is happening to the Newsletter star. Once upon a time e-mail newsletters were one of the ways that web marketers could promote their products and their deals directly to customers.

They wouldn’t have to wait for the customers to find their sites or view their advertising either – with newsletters those adverts would land right in their in-trays ensuring that they get at least noticed. But now there’s a new kid on the block – social networks – and in many ways they completely supplant the role of the e-newsletter. Some businesses these days in fact nearly exist solely on Facebook, and many don’t bother with newletters at all.

Here we’ll look at how this is happening whether or not we need newsletters at all in today’s world of social networking.

Advantages of Facebook Groups

With Facebook groups you can still make sure that people get the message in their in-boxes, and by putting the right settings on Facebook you can get a proportion of your members to receive updates in their inbox that mirror what’s going on in your group. Already that gives them the advantages of newsletters with the added bonus that they say ‘Facebook’ in the subject heading – and social reinforcement has lead us to want to open our e-mails from Facebook…

On top of this Facebook groups have the added advantage of being more easy to manage. Forget letting people subscribe and unsubscribe, or coming up with unscrupulous methods to try and capture people’s e-mail addresses when they half-give permission. With Facebook you have something that’s easy for people to share and join, and that manages itself in terms of members.

The great thing about a Facebook group is that it’s very easy for someone to click ‘join’ when they see it on someone else’s wall (or see a Facebook add), but most people don’t quite care enough to quit. With e-mail newsletters on the other hand there is at least some effort involved in signing up because you have to enter your e-mail address (conversely it’s probably easier to leave most mailing lists).

Facebook groups are also interactive and engaging – you write there and people write back so they can get involved and feel part of a community, and if gives them a lot more reason to come back and see what’s changed.

Don’t Kiss the E-Mail Newsletter Goodbye Just Yet

That said though, don’t start writing that eulogy for newsletters just yet – as they still have some value. For one they have an average open rate of 30 percent, which is pretty good compared to many other forms of marketing. Another benefit is that they let you write far more complex messages and reach your members as and when you wish as opposed to when they choose to visit you (if your Facebook group has too many members you can’t message them all at once).

Then there are those people who don’t have Facebook accounts (yes they still exist) and those people who have their privacy settings on high and don’t use Facebook much at all. The more marketing techniques you use the more people you can reach – and especially as you can easily recycle material to provide each.

And as an added bonus newsletters add an air of professionalism to an outfit and make people feel ‘a part’ of your business and ‘up to date’, which in turn means they’re more likely to get involved other ways.

This is just the same as marketing by post – sure e-mail newsletters are cheaper and have the potential to reach more people, but many people still don’t have e-mail, or make a habit to ignore all e-mails that aren’t from their friends and colleagues.

Big companies are smart enough to continue using both forms of communication, and you likewise shouldn’t be ruling any out just yet either. And if your really smart then your use of Facebook will actually boost the effectiveness of your e-mail marketing and vice versa.

Jeet loves to write articles on SEO, SM and internet/technology as passion. He also runs link building firm named GetLinksPro with the help of his link building team.